Social Media is Changing the Game in Real Estate Marketing

The way Melbourne real estate is marketed has changed dramatically. Social media isn’t just an add-on anymore – it’s becoming a key driver of buyer engagement and direct sales.

Luke Saville from The Agency, has built a strong presence in Melbourne’s inner east apartment market with his creative use of TikTok and Instagram to market his clients' properties. This rapid success has taken him by surprise and delighted his clients.

In this episode of The Rewarding Property Decisions Podcast, Jarrod sits down with Luke to discuss:

• Why social media is becoming a dominant force in real estate marketing
• How platforms like TikTok and Instagram are reaching new buyers
• Whether traditional marketing spend is still necessary in 2025
• The types of properties benefiting most from social-first campaigns
• The future of real estate advertising – what’s next?

Join us as we unpack the evolving landscape of property marketing and what it means for buyers and sellers moving forward.